European Top 5: social media communities of the 96 clubs (November 2023)

• The clubs in Europe's Top 5 added a total of 18.4 million new fans over the last month, bringing their total followers to more than 2.51 billion across Facebook, Instagram, TikTok and X.
• Real Madrid CF (LALIGA EA Sports) is the club with the most followers with 355.1 million, ahead of FC Barcelona (LALIGA EA Sports, 317.5 million) and Manchester United FC (Premier League, 206.2 million).
• Real Madrid was the club that experience the best growth in its number of followers during the month of October, with 3.8 million new followers.
• In percentage terms, Getafe CF and Deportivo Alavés (LALIGA EA Sports) posted the best growth in their online communities with +14.7% and +10.9% of their total number of followers respectively.
• Nine clubs from the European Top 5 have a total of more than 100 million followers, including four from the Premier League, two from LALIGA EA Sports, one from Ligue 1 Uber Eats, one from the Bundesliga and one from the Serie A TIM.

The infographics below show the ranking of clubs by aggregate number of fans, then by each platform. Instagram (number of…