Bundesliga: the beer Krombacher extends with VfB Stuttgart until 2019-20

The German beer Krombacher extended its exclusive partnership with VfB Stuttgart (Bundesliga) until the end of the 2019-20 season, the club announced on 19/12/2014. The brand -- related to the club since 2011-12 -- was under contract with Stuttgart until June 2016.

Krombacher beer will be sold in the outlets of the Mercedes-Benz Arena (capacity 60,449). The brand also retains visibility on the advertising boards and giant screens, as well as a presence in the media communications and the club magazine. The agreement is estimated at €1.2m per year.

• VfB Stuttgart published a turnover of €114.8m for the 2013 year, on 29/07/2014.
  • of which €20.3m was in sponsorship revenue (+10% compared to 2012).
• VfB Stuttgart, founded on 09/09/1893, has 44,338 associations members as of 01/07/2014.