LALIGA: partnership with Aramark to develop the food & beverage experience in stadiums

LALIGA has signed a strategic agreement with American catering services provider Aramark to create a service platform for its clubs "with the aim of enhancing the gastronomic experience for fans in stadiums," announced the Spanish professional league on 07/11/2023.

The service platform will be available to all LALIGA clubs in order "to create an exclusive F&B (food & beverage) experience. As part of any individual agreement with each club, Aramark will invest in its facilities to help it achieve its own objectives and enhance the experience for its fans. For each club interested in joining this new initiative, the company will adapt their proposal to fit its needs and create unique, exclusive and specific projects for each," explained LALIGA.

"Thanks to this partnership, Aramark and LALIGA are extending a working relationship already well established in projects such as the TwentyNine's restaurants in Madrid, which offer an immersive gastronomic and leisure experience," added the body, which also opened one of its sports bars in Doha (QAT) on 22/11/2022.

"The aim is to adapt the…