Sport Unlimitech: "Doing without TikTok means giving up part of your audience" (N. Roux, TikTok)

"In Europe, TikTok has 150 million unique monthly users, including 21.4 million in France. TikTok brings together a unique community: 7% of our users don't use YouTube, 41% aren't on Facebook and 66% don't have X (formerly Twitter). For an organisation to do without TikTok is to give up part of its audience, particularly among Generation Z," said Naïm Roux, strategic partnership manager at TikTok, at the Sport Unlimitech Lille 2023 event on 08/11/2023.

Roux took part in a keynote entitled "How TikTok is transforming entertainment and the world of sport". News Tank Sport was a partner of the BtoB event dedicated to sportstech, the sports and innovation sector, held at the Hippodrome Serge Charles in Marcq-en-Barœul (Nord, FRA).

"Sport is one of the Top 5 content categories on TikTok. Users are not looking for classic content (match summaries, highlights), but for more authentic content that shows what goes on behind the scenes. The application encourages conversational marketing that revolves around a sense of community and conversation, as opposed to the directional marketing that…