Sport Unlimitech: "Doing without TikTok means giving up part of your audience" (N. Roux, TikTok)
"In Europe, TikTok has 150 million unique monthly users, including 21.4 million in France. TikTok brings together a unique community: 7% of our users don't use YouTube, 41% aren't on Facebook and 66% don't have X (formerly Twitter). For an organisation to do without TikTok is to give up part of its audience, particularly among Generation Z,...