USA: $6.7bn in sponsorship revenue generated by the franchises of the 5 major leagues in 2023

News Tank Football - Paris - News #306381 - Published on 15/11/23 at 16:00
©  SponsorUnited
Argentinian Lionel Messi has been playing for Inter Miami (MLS) since the start of the 2023-24 seaso - ©  SponsorUnited

The franchises of the five major North American leagues (NBA, NFL, MLS, NHL and MLB) generated over $6.7bn (€6.2bn) in sponsorship revenue during the 2023 financial year, according to a study by the American agency SponsorUnited published on 08/11/2023. This figure represents an increase of 17.5% compared with the 2022 season.

The National...

©  SponsorUnited
Argentinian Lionel Messi has been playing for Inter Miami (MLS) since the start of the 2023-24 seaso - ©  SponsorUnited

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