AS Monaco FC: "We don't want to be seen exclusively through football" (Thibaut Chatelard)

News Tank Football - Paris - In-depth interviews #306473 - Published on 16/11/23 at 11:10
©  AS Monaco FC
Thibaut Chatelard, chief marketing and revenue officer at AS Monaco FC - ©  AS Monaco FC

"Through its partnership with APM Monaco (jeweller) - main shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) in 2023-24 - the club will strengthen its positioning as a lifestyle/fashion brand. We don't want to be seen…

©  AS Monaco FC
Thibaut Chatelard, chief marketing and revenue officer at AS Monaco FC - ©  AS Monaco FC

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