Formula 1: entertainment at the heart of the first Las Vegas Grand Prix (USA), Saturday 18/11/2023

Advertising campaigns, dedicated activations, special liveries, capsule collections... Formula One Group, the ten teams and the sponsors involved in Formula 1 are mobilising for the inaugural Las Vegas Grand Prix, which will be held on the night of Saturday 18/11/2023 (10:00 local time, 07:00 CET).

This will be the third Formula 1 Grand Prix to be held in the United States in 2023, after Austin (Texas, held since 2012) and Miami (Florida, since 2022). The 3.8 miles (6.12km), 14-turn and 50-lap Grand Prix route is designed in the "heart of downtown" on the Las Vegas Strip, will pass iconic Las Vegas casino hotels such as Caesars Palace, the Bellagio and the Venetian and is expected to cost Liberty Media, which has owned F1 since 2016, between $400m and $500m (€368.6m to €460.7m). The economic benefits for the Las Vegas region alone are expected to reach $1.5bn (€1.38bn), double the expected impact of Super Bowl LVIII (also to be held in Las Vegas on 11/02/2024).

Heineken, which holds the naming rights to the race (Heineken Silver Las Vegas Grand Prix 2023) for this first edition, will…