Operation of stadiums & arenas: acquisition of ASM Global by Legends

Legends is to acquire ASM Global, under an agreement between the two parties announced on 07/11/2023. The acquisition will create "a leading live events company dedicated to delivering exceptional experiences to fans around the world." The value of the deal was not disclosed, but trade media Venues Now estimates it at "more than $2.4bn" (€2.2bn). As part of the deal, ASM Global's shareholders, Onex and AEG, will sell their stakes. "ASM Global will continue to serve existing and in-development AEG venues," said the two parties.

Founded in 2008, Legends specialises in providing "global solutions" for sports and entertainment organisations and venues (hospitality, partnerships, merchandising, sales solutions, ticketing, e-commerce, etc.). The American agency, which had the rights to operate all the official shops for the Rugby World Cup 2023, recently signed agreements to renovate Real Madrid CF's Santiago Bernabéu (LALIGA EA Sports) and to manage certain activities for the new American hockey league 3ICE and . Its clients include the One World Observatory (New York), the Dallas…