Activation: Accor (hotels) unveils a brand campaign featuring six Paris Saint-Germain players

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and unveiled the "All Childhood Dreams" campaign on 16/11/2023. To mark the occasion, the French hotel group has released a video on social media featuring six of the club's players: Marco Asensio, Gianluigi Donnarumma, Lucas Hernandez, Marquinhos, Danilo Pereira and Manuel Ugarte.

Shot at the Swissôtel Nankai in Osaka (JPN) during the club's 2023 summer tour of Japan, the campaign highlights "the privileges offered to hotel guests and members of the ALL programme: room service, spa, gym, quality services and access to a suite. Through this campaign, which builds on the partnership with Paris Saint-Germain and the desire of its members to share their passions, ALL aims to strengthen its reputation while promoting the hotel expertise and services of the group's various hotel brands and highlighting the ALL.com platform," explained Accor.

After three seasons (2019-2022, between €46m and €56m per year) as main shirt sponsor, the hotel group has…