Euroleague: OlyBet (sports betting) premium partner in four markets for 2023-2025

OlyBet, a sports betting subsidiary belonging to the Estonian Olympic Entertainment Group, has extended its partnership with Euroleague Basketball to become a premium partner of the Turkish Airlines EuroLeague and the BKT EuroCup until 2024-25, announced the organisation on 16/11/2023. The partnership covers the Spanish, Estonian, Latvian and Lithuanian markets.

After a first year of testing as a regional partner of the Turkish Airlines EuroLeague Final Four 2023 organised in Kaunas, Lithuania, OlyBet has raised its partnership to the second level in the Euroleague's sponsorship hierarchy. The bookmaker joins the ranks of premium partners alongside adidas (equipment manufacturer), Sweek (media) and five other sports betting operators whose partnerships are regionalised (bwin, Nesine, MaxBet, Betano and Winline).

"In order to maximize the partnership, Euroleague Basketball and OlyBet Group will develop a list of activations focused on the digital ecosystem and the fan experience. Through these initiatives EuroLeague and EuroCup fans have the chance to further increase their…