UEFA: Booking.com (travel) renews as a sponsor of Euro 2024 & Women's Euro 2025

Booking.com, a Dutch hotel booking platform, has renewed its agreement as an official sponsor of the men's Euro 2024 (in Germany from 14/06 to 14/07/2024) and the women's Euro 2025 (in Switzerland), announced UEFA on 17/11/2023.

As part of the renewed agreement, the platform will benefit from visibility on UEFA's digital platforms and on signage at the stadiums hosting the 51 matches of Euro 2024 (ten stadiums) and the 31 matches of the Women's Euro 2025 (eight stadiums). "With the UEFA Euros taking place during the summer when travelers are most inspired to travel and discover new destinations, and with many of the host cities often ranking among Booking.com’s top travel destinations in Europe due to the many tourist attractions they offer, the partnership is an excellent opportunity to assist fans embarking on an unforgettable journey," said the body.

Booking.com was previously the official accommodation and events booking partner of national team competitions organised by UEFA over the 2018-2022 cycle, under an agreement signed on 19/10/2017. As part of the agreement, the platform…