France: sporting events are the origin of 21% of fans' interest in sport (Two Circles)

"21% of sports fans in France become fans following a major sporting event", according to the "Fan Origination Analysis" report conducted by sports marketing agency Two Circles and published on 15/11/2023.

This figure can be explained in particular "by the number of major events that have already taken place (Rugby World Cup 2023), will take place (Paris Olympic and Paralympic Games 2024) and are traditionally part of the French sporting landscape (Tour de France, Roland-Garros, etc.)," explained the agency. This is higher than the average in other countries (17%), including some hosts of sporting events such as Germany, which will be hosting Euro 2024 (14%), and the United States, which will be hosting both the 2026 World Cup and the Los Angeles 2028 Olympic Games (15%).

In addition to the impact of major sporting events, "other factors such as support from one's country, support from a celebrity or athlete and support from a team or club are also among the reasons why a person becomes a sports fan," according to Two Circles.

Among the key factors identified by the study:
• "Nearly…