France: sporting events are the origin of 21% of fans' interest in sport (Two Circles)

"21% of sports fans in France become fans following a major sporting event", according to the "Fan Origination Analysis" report conducted by sports marketing agency Two Circles and published on 15/11/2023.

This figure can be explained in particular "by the number of major events that have already taken place (Rugby World Cup 2023), will take...