FC Porto: 15-year agreement with Legends including search for a new Estádio do Dragão title sponsor

FC Porto (Liga Portugal Betclic) has signed a 15-year global partnership with the American company Legends International (commercial management of stadiums and entertainment venues) in relation to the Estádio do Dragão (Porto, POR), announced the club on 16/11/2023.

As part of the agreement, "Legends will look for partnerships around the world for FC Porto, as well as sponsorships and naming rights for the Estádio do Dragão," said the club that finished second in the 2022-23 Portuguese championship, regarding their stadium, which was inaugurated in 2003 and is owned by the club.

The partnership also aims to "improve the fan experience at the Estádio do Dragão, creating global partnerships, exploring the sale of food and drinks inside the stadium, and collaborating to detect new commercial opportunities," added FC Porto.

"On the day the Dragão turns 20 years old, we continue to be at the forefront as one of the most beautiful stadiums in Europe with the best atmosphere. This partnership with Legends makes us look to the future, because we are linking with a group that is involved with…