SFS23: "We are missing a link between general admission and VIP seats" (P. Monguzzi, Juventus FC)

"What we are truly missing is a link between general admission and VIP seats. We need to create premium, yet affordable and accessible products. In Italy, the average price of the top hospitality clubs, without having five-star venues, is completely in line with the Premier League for example. In this perspective, there is a demand but there is not enough of an offer. The middle part between general admission and hospitality will allow us to grow incredibly when it comes to stadium revenue," said Paolo Monguzzi, head of stadium revenue and entertainment at Juventus FC (Serie A TIM) in Rome (Italy) on 22/11/2023.

Paolo Monguzzi spoke at the Stadio Olimpico as part of the 6^th edition of the Social Football Summit, a leading international event for the football industry, held on Tuesday 21 and Wednesday 22/11/2023. Monguzzi took part in a panel entitled "Develop a stadium revenue strategy" alongside David Garth, vice-president of commercial revenue of Legends (commercial management of stadiums and entertainment venues).

"Stadiums are buildings that can operate 365 days per year. The…