Social Football Summit 2023: "Football, an 'old market' where much remains to be created" (G. Ricci)

"Covid-19 accelerated private equity investment in sport, because there still are a lot of new opportunities to build. Football is, on the one hand, an 'old' market, but also one where a lot of things still have to be built and invented," said Giorgio Ricci, founder of Alevit Consulting, in Rome (ITA) on 22/11/2023.

The former chief revenue officer of Juventus FC (Serie A TIM) participated in the 6^th edition of the Social Football Summit, a leading international event for the football industry, taking place at the Stadio Olimpico on Tuesday 21 and Wednesday 22/11/2023. Ricci spoke during a panel entitled "Behind the Investment" alongside Antonio Cacorino, founder and CEO of Apex Capital, an investment fund dedicated to sports.

"The Superbowl final, which has 'only' around 60 million viewers, drives more revenues than UEFA Champions League final, which reaches almost 1 billion viewers. You need to bring investors who know how to better monetise the football product, not just in clubs but in general," said Antonio Cacorino.

"One of the main risks for investment funds is the lost of…