SFS23: "In the USA, the experience starts two hours before the match" (N. Zini, Inter Miami CF)

"In the USA, an hour before the gates open, a fan zone is activated. There are games, giveaways, activities, food and drinks. Clubs manage to maximise the experience and their revenues thanks to it. The experience starts two hours before the game, during the game and after. European clubs should take inspiration from this," said Nicolo Zini, vice president in charge of partnerships at Inter Miami CF (MLS), in Rome (Italy) on 21/11/2023.

Nicolo Zini spoke at the Stadio Olimpico as part of the 6^th edition of the Social Football Summit, the leading international event for the football industry, held on Tuesday 21 and Wednesday 22/11/2023. Zini took part in a panel entitled "Growth, Fan culture and experience: MLS" alongside Larry Freedman, co-president and chief business officer of Los Angeles FC, and Cory Bildstein, head of partner solutions and insights at MLS.

"The MLS year can be summed up in one word: growth! We broke attendance records with nearly 11 million spectators in our stadiums, signed new partnership agreements (adidas, TikTok, McDonald's, etc.), increased participation in…