SFS23: "We tend to underestimate the complexity of the digital ecosystem" (C. Tha, Samba Digital)

"The main issue is that we tend to underestimate the complexity of the digital ecosystem. Our world is based on different platforms that do not work in the same way. New services and features can be added to a platform any day. Clubs also need to differentiate their strategy. Sometimes a platform will not work the same in every market," said...