SFS23: "We can't just expect one piece of content to work all around the world" (N. Speakman, MUFC)

"There's a big part that we play in localising, translating our content, even finding relevant music, relevant creators in certain territories. We can't just expect one piece of content to work all around the world," said Nick Speakman, global head of social media at Manchester United FC (Premier League) in Rome (Italy) on 22/11/2023.

Nick Speakman spoke at the Stadio Olimpico as part of the 6^th edition of the Social Football Summit, a leading international event for the football industry, held on Tuesday 21 and Wednesday 22/11/2023. Speakman took part in a talk entitled "Driving fan engagement around the world" alongside Roberto Monzani, media house director at FC Inter Milan (Serie A TIM) and moderated by Salvatore de Angelis, global head of digital at Nielsen Sports & Entertainment.

"When you switch from Italian football to the Champions League, you need to find the key to tell your story to a wider audience. The audience doesn't always know us internationally. Of course, football is the most popular sport, but in some parts of the world where the Champions League is very…