England/The FA: Adobe (software) title sponsor of the Women's FA Cup for 3 seasons (2023-2026)

American software publisher Adobe has become a partner of The Football Association and the title sponsor of the Women's FA Cup for "at least three years" (2023-2026), announced The Football Association on 23/11/2023. The competition will be known as the Adobe Women's FA Cup.

As part of the agreement, the 406 clubs taking part in the competition will be trained to use the Adobe Express AI-based content creation application. "Making it fast, fun and easy to design and share standout content, clubs across the women’s game will be able to market and promote themselves, create social media and brand content to engage their community, raise their profile and reach the next generation of fans and players," said The FA. The body will also launch dedicated Adobe Women's FA Cup accounts on Instagram and TikTok.

Adobe succeeds British health and life insurance group Vitality, which held the naming rights to the Women's FA Cup for the 2020-2023 cycle under an agreement with The FA signed on 16/09/2020. The competition was formerly known as the Vitality Women's FA Cup.

• The Women's FA Cup did not…