Atlético de Madrid: club's CSR activities grouped together in the "We Love Football" programme

Club Atlético de Madrid (LALIGA EA Sports) has launched the "We Love Football" initiative, which brings together the club's CSR actions and programmes, announced the club on 24/11/2023.

We Love Football aims to promote diversity, inclusion and equality in sport, in order to eliminate all forms of discrimination. The initiative will focus on educating young people and football fans through a number of programmes and activities:
• workshops and educational seminars on diversity, inclusion and equality
• collaborations with local schools and organisations;
• events and activities celebrating the diversity of Atlético Madrid supporters

The club's CSR policies are centered around three flagship projects:
• "Tackle bullying" - a framework in which the club will carry out awareness-raising activities in different schools in 2024
• "LALIGA Geniune" - a championship which promotes the sporting practice of people with learning difficulties
• "Adapted Football" - using football as a tool for transformation in the areas of health and training, benefiting 482 students.

The initiative is being…