NFL: 9.61 million viewers for the first Black Friday Game on Prime Video in the USA

New York Jets - Miami Dolphins (13-34), on Gameday 12 of the 2023 NFL regular season, drew 9.61 million viewers on Amazon's Prime Video platform in the United States on Friday 24/11/2023 (kick-off at 15:00 ET), according to data from Nielsen. This was the first "Black Friday Game" organised by the NFL.

It was the second-lowest audience for an NFL game broadcast on Prime Video this season, ahead of the Chicago Bears - Carolina Panthers game (Gameday 10, 16-13), which drew an average of 9.56 million viewers on the platform on Thursday 09/11/2023, according to Nielsen.

Amazon, the exclusive broadcaster of Thursday Night Football in the United States from 2023-2033, acquired the exclusive broadcast rights to the 2023 Black Friday Game for an estimated $50-70m (€45.6m-€63.8m), according to the Associated Press.