UEFA: Unilever (Axe, Dove, Rexona, Amora, Knorr), 12^th official sponsor of Euro 2024 in Germany

Unilever, a group specialised in consumer products (food, cosmetics), has become the 12^th official sponsor of Euro 2024, which will be held in Germany from 14/06 to 16/07/2024, announced UEFA on 06/12/2023. The agreement was negotiated via the Swiss agency CAA Eleven.

As part of this first partnership between UEFA and the group based in London (ENG), Unilever will activate 10 of its 400 brands, namely Hellmann's, Knorr, Colman's, Amora and The Vegetarian Butcher for food products, and Rexona (also known as Sure, Shield and Degree depending on the market), Dove Men+Care, Axe (Lynx in the UK), Radox and Dusch Das for personal care products. These brands will be visible throughout Euro 2024 and several sponsorship activations, according to UEFA.

"Beyond the sponsorship, Unilever's brands will collaborate with key retail partners throughout Europe to offer football fans some exciting opportunities, including ticket giveaways and special experiences both in official tournament fan zones and through retail promotions," explained the body.

Unilever, which generated a turnover of €60.1bn in…