Bundesliga: partnership with Mega Casino World (online casino) in 18 Asian countries (2023-2025)

Mega Casino World, an online casino games website, has entered into a partnership with Bundesliga International, the DFL subsidiary responsible for the commercial rights (audiovisual, sponsorship, marketing, digital) of the Bundesliga and 2.Bundesliga internationally, for the use of the marketing rights of Germany's top two divisions on its digital sites in Asia over the 2023-2025 cycle (two seasons), announced the German league on 06/12/2023.

"Through this agreement, MCW acquires a number of exclusive marketing assets to use for its sports markets, including the use of competition logos for Bundesliga and 2.Bundesliga, player image rights and use of the Meisterschale (German champions trophy) image in accordance with DFL's group marketing guidelines. The agreement also includes regionalised virtual LED perimeter advertising at the 2024 Supercup," explained the DFL.

MCW will use these rights on its various sites in the following 18 countries: Indonesia, Malaysia, Mongolia, Vietnam, Singapore, Japan, Cambodia, Thailand, Hong Kong, Bhutan, Sri Lanka, Afghanistan, India, Nepal…