Women's football: 59% of fans interested but only 13% are "huge fans" (ECA study)
• 59% of football fans are interested in women's football;
• This interest rises to 76% among American and Chinese fans
• 44% of French people interested in football think that free content would encourage them to follow women's football more
• The audience for women's football is younger than that for men's football
• Only 13% of fans say they are...
