Swiss Football Association: UBS to succeed Credit Suisse as main partner (2024-2028)

The Swiss bank UBS will become the main partner of the Swiss Football Association from July 2024 and "until at least June 2028," announced the ASF on 05/12/2023.

UBS will succeed Credit Suisse, a banking group that ran into financial difficulties at the beginning of 2023 and was bought by UBS for CHF3bn (€3.02 billion) on 19/03/2023. "UBS becomes the main partner of the Swiss Football Association (SFA) and thus continues without interruption the thirty-year success story that the SFA and Credit Suisse began in 1993," said the ASF.

Credit Suisse will remain the main partner and back training shirt sponsor of the senior national teams until July 2024, after which it will be replaced by UBS. The ASF has not specified which partnership will be active during the men's Euro 2024, which will be played in Germany from 14/06 to 14/07/2024.

"As in the past, half of all contributions go directly to the next generation of players, and the men's and women's national teams receive the same bonuses for success. In this context, UBS continues to strongly support women's youth and active football…