Brazil: the German Henkel group (cleaning products) becomes a partner of Corinthians in 2015

Henkel, a German group of cleaning products, became a partner of SC Corinthians Paulista (Brazialian Serie A) in 2015, the club announced on 05/01/2015.

The partnership allows the German group to exhibit two of its brands, Cascola and Loctite, on the club's media communications. The brands are also visible at the beginning of each video on the official YouTube channel of the club. The Henkel group is also linked to FC Bayern Munich (Bundesliga) in 2014-15.

Corinthians (BRA) is the largest club in the Americas in terms of financial value at €466.7m (Forbes)

• Sport Club Corinthians Paulista (São Paulo, Brazil) has -- at €466.7m -- the largest financial value of clubs in South America, Central America and North America, according to Forbes magazine on 04/12/2014.
  • The study analyses both economic performance, revenues (TV rights, commercial revenues, matchday), and the value and effectiveness of the assets of clubs, such as stadiums and technical centers.
• Corinthians were valued at €288.2m by Forbes in 2013.
• The increase of 62% in value is mainly due to the delivery of the…