Serie A: the Blu Hotels hotel chain becomes a partner of Fiorentina for 2014-15

News Tank Football - Paris - News #30918 - Published on 07/01/15 at 16:06

The Italian hotel group Blu Hotels became a partner of ACF Fiorentina (Serie A TIM) for the 2014-15 season, the club announced on 28/12/2014.

The logo of the group, founded in 1993 and comprising 27 hotels and holiday villas, will be present on the advertising boards of the Stadio Artemio Franchi (capacity 47,300), and the chain will be able to use the image of the club in Italy. Blu Hotels was a partner of AC Milan during the 2013-14 season.

ACF Fiorentina are looking for a main shirt sponsor for the 2014-15 season.

  • The Japanese automaker Mazda was the shirt sponsor of the club in 2013-14. That contract was estimated at €3.6m per year (2011-12 to 2013-14).
  • The club currently displays the Save the Children charity on its central shirt space for the beginning of the 2014-15 season.
  • Six other Serie A TIM clubs (AS Roma, SS Lazio, Genoa CFC , US Palermo, UC Sampdoria and AC Cesena) have no main shirt sponsor in 2014-15.

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Partners of ACF Fiorentina
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