2023-24 Champions League: head-to-head Newcastle United FC - AC Milan, on Wednesday 13/12/2023

AC Milan (Serie A TIM) have 66.2 million followers (12^th best among the clubs in the European Top 5) on social media (Facebook, Instagram, TikTok and X, as of 01/12/2023), 5.2 times more than Newcastle United FC (Premier League) and their 12.6 million (24^th), as the two clubs prepare to face each other on Matchday 6 in Group F of the 2023-24 Champions League at San Siro (Milan, ITA) on Wednesday 13/12/2023 (kick-off at 21:00 CET).

The 2022-23 Champions League runners-up posted a turnover of €404.5m and a net profit of €6.1m for the last financial year, their first profitable year since 2006. Their English rivals posted €207.6m in revenue and a net loss of €85.1m over the same period. The brand valuation of the Italian club, which was acquired by American investment fund RedBird Capital Partners in August 2022, is an estimated $1.4bn according to the Forbes most valuable football clubs 2023 ranking (14^th place), compared to $794m for Newcastle United (22^nd), which was acquired by a group of investors led by the Saudi Arabian sovereign wealth fund (PIF) in October 2021.

In terms of…