Rugby: Guinness (beers), title sponsor of the men's and women's Six Nations tournaments (£15m/year)
The Irish beer brand Guinness, which belongs to the British Diageo group, has extended its partnership agreement with Six Nations Rugby to become the title sponsor of the Women's Six Nations from the 2024 edition and to retain its title sponsorship of the men's tournament from 2025, announced the body on 12/12/2023.
This "double partnership" is...