FC Barcelona: Damm (beers) extends as global partner for five years (2024-2029)

Damm, a Catalan brewing company, has extended as global partner (2^nd level) of FC Barcelona (LALIGA EA Sports) for five seasons, until 2028-29, announced the club on 13/12/2023.

Damm, via its "Estrella Damm" beer brand, was a premium partner (3^rd level) of the Catalan club between 2002 and 2018, before expanding its agreement with Barça as a global partner until 2023-24, for an estimated €7m per year, according to the Spanish media.

As part of the new agreement, the brand will benefit from an "extensive display" at the Lluís Companys Olympic Stadium and at the future Spotify Camp Nou. To celebrate the renewal of the partnership, Estrella Damm has launched the 'Un dia de partit' (A match day) campaign, which encourages Barça fans to support the club at home matches.

Estrella Damm also has the status of "official beer" of FC Barcelona. The brand is further activating its partnership by sponsoring the men's and women's Joan Gamper trophy and the best player trophy in each of these pre-season friendlies, which celebrate the club's founder.

Estrella Damm: the "Un dia de Partit" video…