Manchester City FC: Kellogg's (cereal), global partner of the men's & women's teams from 2023-24

American cereal producer Kellogg's has become a global partner (first level) of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced the club on 18/12/2023.

The deal, makes the brand the "official Breakfast Cereals partner" of Manchester City's men's and women's teams and is aimed at making "positive change within communities in the local area and beyond," said the club. 

"As well as being present on the breakfast tables of millions of households across the UK, the Kellogg's brand will also be visible to Cityzens attending the Etihad Stadium (55,000 capacity) and Joie Stadium through matchday-activations and in-stadia advertising, in addition to across club digital channels," added the club.

• In November, Kellanova, parent company of Kellogg's, extended its marketing partnership in Europe with the NBA National Basketball Association, the North American professional basketball league .

Manchester City FC: a record turnover of €826.2m (+16.3%) & record net profit of €93.2m in 2022-23

…