Australian Open: Luzhou Laojiao (alcohol, CHN) extends partnership until 2028

News Tank Football - Paris - News #310201 - Published on
©  Tennis Australia
Cedric Cornelis (Tennis Australia) and Wang Hongbo (Luzhou Laojiao) - ©  Tennis Australia

Luzhou Laojiao, a Chinese company specialised in the production of alcoholic beverages, has extended its partnership with the Australian Open Tennis Championships (Grand Slam) for a further five editions (2024-2028), announced Tennis Australia on 19/12/2023. The 2024 edition of the Australian Open will be held at Melbourne Park from 14 to...

©  Tennis Australia
Cedric Cornelis (Tennis Australia) and Wang Hongbo (Luzhou Laojiao) - ©  Tennis Australia

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode