Italy: Philadelphia (cream cheese, Mondelēz) official partner of the Serie A TIM in 2023-24

Philadelphia, a brand of cream cheese from the American group Mondelēz International (Oreo, Toblerone, Belin, Tuc, etc.), has become an official partner of the Lega Serie A for the second part of the 2023-24 season, announced the Italian body on 27/12/2023.

Philadelphia thus becomes the 13^th partner of the Lega Serie A. The brand will be displayed on signage in Italian stadiums during Serie A TIM matches, as well as during the the EA Sports FC Supercup and the Coppa Italia Frecciarossa Italian final.

Philadelphia also becomes the presentation partner for video highlights of matches published on the Lega Serie A YouTube channel as well as the title sponsor of the Coach of the Year and Coach of the Month awards.

While Mondelēz International is used to positioning its brands in the world of sport - Cadbury (confectionery) partners several Premier League clubs, Milka (chocolate) sponsors the Bundesliga, Hollywood (chewing gum) the Ligue 1 Uber Eats and Ligue 2 BKT over the 2020-2022 cycle, Belin (aperitif biscuits) with the FFF since 2013 - this is the first time the group has…