NBA Paris Games 2024: Accor & Brooklyn Nets activations in Paris (FRA)

ALL, the Accor hotel group's reservation platform and loyalty programme, has activated its partnership with the NBA for the "NBA Paris Games 2024 by Revolut" organised at the Accor Arena (Paris, 12^th arrondissement) on 11/01/2024 and presented its brand campaign on 03/01/2024.

This programme is based around a competition deployed on the French group's social networks, the "ALL Room Number". The aim of the game is to get users of the networks Instagram and X (formerly Twitter) wearing "their favourite number" (tattoo, jersey, etc.) for a chance to win one of "the last six seats" to the game between the Brooklyn Nets and the Cleveland Cavaliers.

The winners of "the big lottery hosted on social networks by influencer Kevin Tran and beIN SPORTS journalist Remi Reverchon" will also be eligible to win other prizes such as a night at the Novotel Paris Centre Bercy "in a brand new room with a basketball theme" (+2 tickets to watch the game) or an NBA inside (backstage) experience with beIN SPORTS, official broadcaster of the NBA in France.

"All the winners will experience the game in a seat…