Basketball: "France, No1 country in terms of merchandise & sponsorship in the EME" (B. Lacheny, NBA)

News Tank Football - Paris - Spotlight interview #310929 - Published on 04/01/24 at 10:00
©  D.R.
Bastien Lacheny - ©  D.R.

"It's a great time to be a basketball fan in France. There have never been so many people playing basketball (the FFBB has recorded an all-time record of 711,000 licence-holders in 2022-23) and all our indicators are on the up. France is the leading country in Europe and the Middle East (EME) in terms of merchandising, sponsorship and the...

©  D.R.
Bastien Lacheny - ©  D.R.

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