Chelsea FC: BingX (crypto) sleeve sponsor in 2023-24 then training kit sponsor in 2024-2026

BingX, a Singapore-based cryptocurrency exchange platform founded in 2018, has become the sleeve sponsor of Chelsea FC (Premier League) until the end of the 2023-24 season, announced the London (ENG) club on 05/01/2024.

The brand, which is entering its first partnership in the world of sport, will also be visible on signage at Stamford Bridge (40,343 capacity) as well as on the club's training kit for the 2024-25 and 2025-26 seasons. Trivago, the German accommodation comparison service owned by Expedia Group, has been Chelsea FC's training kit sponsor since 2021-22.

The deal between BingX and the London club is valued at £10m (€11.6m) per season, according to British media. Chelsea FC had been without a sleeve sponsor since the end of its partnership with WhaleFin, a cryptocurrency trading platform owned by Amber Group (SGP), in December 2022. The partnership, which ran from the start of the 2022-23 season, was valued at £20m (€23.3m) per season, making it the most lucrative sleeve sponsorship deal in the European Top 5 leagues. It was Chelsea FC's first partnership with a…