esports: Alpine becomes a partner of Gentle Mates and launches a Rocket League team

Alpine, a French car manufacturer owned by Renault Group, has become a major partner of Gentle Mates and is launching a professional team to take part in the esports circuit of competitions played on Rocket League for the 2024 season, announced the club co-founded by content creator Lucas "Squeezie" Hauchard, through a video posted on X and Instagram on 04/01/2024.

"Future projects between Gentle Mates and Alpine include exclusive content, digital and physical objects to offer fans an unrivalled experience. By partnering with Gentle Mates for the 2024 season, Alpine is raising its profile on all communication platforms (Twitch, YouTube, Instagram, TikTok and X) as well as on several games (Valorant, Fortnite, TFT, League Of Legends and Rocket League)," explained Alpine, which thus becomes the fifth partner of Gentle Mates, alongside Aldi (supermarkets), TCL (electronics), Deezer (audio streaming) and Razer (IT).

The brand and Squeezie, the French video creator with the most subscribers on YouTube (18.6 million), have already worked together on the 2022 and 2023 editions of GP…