FFF/act for sport: 2^nd edition of Uber Eats' shirt design programme aimed at amateur clubs

Uber Eats and the Fédération Française de Football (FFF) are calling on the 12,000 French amateur football clubs to design their shirts as part of the second edition of the "À nos couleurs" (In Our Colours) programme, announced the home meal delivery application and subsidiary of the taxi application Uber, on 08/01/2024.

The programme is being rolled out by act for sport (formerly La Centrale Du Sport), while the agency Fuse is coordinating the scheme in conjunction with Uber Eats.

The call for applications is open until 29/01, before the results are announced on 15/02/2024. 50 clubs will be selected and "will be able to work with designers to create a unique shirt. The selection of clubs will respect a representation of the whole French territory, 50% of the selection will be women and 50% will be young people."

"From March 2024, designers will meet with each club through creative workshops to help them create their new shirts. Their aim will be to understand the identity, history and values of the clubs and their city. The new shirts will then be delivered to the clubs during the…