Basketball: Motorola (telecommunications, Lenovo) premium partner of the Euroleague until 2026

Motorola Mobility, a telecommunications company owned by the Chinese Lenovo Group since 2014, has become a premium partner of Euroleague Basketball's European competitions (Turkish Airline EuroLeague and BKT EuroCup) for two and a half seasons (2023-2026), announced the two parties on 09/01/2024.

The company, based in Chicago (Illinois, USA), has been granted premium partner status, the second level in the European body's sponsorship hierarchy, alongside adidas (equipment manufacturer), Skweek (broadcaster) and six betting brands (as part of regional partnerships).

"The global and iconic Motorola brand will be displayed across all EuroLeague and EuroCup games, in-arena and in-broadcast, as well as in the competitions' digital platforms and content. Further initiatives designed to elevate the experience of EuroLeague and EuroCup fans through the wider Lenovo and Motorola infrastructure of technological capabilities will be announced at a later date," explained Motorola, which aims to offer "groundbreaking advancements that will enhance the fan experience in the world of European…