NBA Paris Game: "An opportunity to engage and to extend our brand" (N. Barlage, Cleveland Cavaliers)

"The NBA Paris Game 2024 is an opportunity to engage and to extend our brand here in Paris. It's something that we take very seriously, we've been working very hard this week. Basketball and the NBA have an ability to merge fashion, sport, entertainment and pop culture, and what better place to do it than in Paris. Everywhere you turn, there's...