NBA Paris Game: "An opportunity to engage and to extend our brand" (N. Barlage, Cleveland Cavaliers)

"The NBA Paris Game 2024 is an opportunity to engage and to extend our brand here in Paris. It's something that we take very seriously, we've been working very hard this week. Basketball and the NBA have an ability to merge fashion, sport, entertainment and pop culture, and what better place to do it than in Paris. Everywhere you turn, there's art, there's history. Paris is iconic. For us, it's an opportunity to extend a lot of the marketing work, the branding work, the community work that we're doing in Cleveland, to bring it to an international destination," said Nic Barlage, president of business operations for the Cleveland Cavaliers, to News Tank on 10/01/2024.

The NBA franchise based in Ohio (USA) will take on the Brooklyn Nets at the Accor Arena (in Paris 12^th arrondissement) in the third edition of the NBA Paris Game, a fixture that is part of the North American League's 2023-24 regular season, on Thursday 11/01/2024.

"This is our first ever game in Europe as a franchise. It's an opportunity for us to showcase what our players do, how much they care, how great they are, as…