2023-24 Coppa Italia: 4.43 million viewers for AC Milan - Atalanta BC on Canale 5 in Italy

AC Milan (Serie A TIM) - Atalanta BC (Serie A TIM) (1-2), quarter-final of the 2023-24 Coppa Italia Frecciarossa, drew an average of 4.43 million viewers on the Italian private free-TV channel Canale 5 (Mediaset group), on Wednesday 10/01/2024 (kick-off at 21:00 CET), according to data from the audience measurement institute Auditel.

This figure represented an audience share of 21.4%.

The ACF Fiorentina (Serie A TIM) - Bologna FC 1909 (Serie A TIM) match (0-0 after extra time, 5-4 on penalties), another quarter-final of the competition, drew an average of 3.11 million viewers on Canale 5, on Tuesday 09/01/2024 (kick-off at 21:00 CET), according to Auditel data. Audience share: 16.6%.

Coppa Italia: Mediaset broadcaster in Italy until 2027

• The Italian private TV group Mediaset extended its broadcasting rights in Italy for the Coppa Italia over the 2024-2027 cycle (three seasons), on 30/10/2023.
  • The agreement also includes the TV rights to the Supercoppa Italiana (EA Sports Supercup) over the same period.
• Mediaset holds the free-to-air and pay-TV broadcasting rights to the…