Lega Serie A: collaboration with TikTok to promote content dedicated to the Serie A TIM

The Lega Serie A has launched a collaboration with the Chinese social network TikTok in order to "offer a space dedicated to videos related to Serie A TIM," announced the Italian Football League on 12/01/2024.

This space offered by TikTok to its users typing “Serie A” in the search bar is notably composed of content posted by the Lega Serie A, its clubs, players and official broadcasters.

The collaboration also includes the production of exclusive content by the Lega Serie A, dedicated to the youth teams of its clubs, "in order to allow the discovery of young Italian talent."

"With this collaboration, Lega Serie A is strengthening its digital strategy, diversifying and seeking to reach new audiences on all digital platforms with increasingly innovative content."

Serie A TIM: a cumulative 79 million fans for the 19 clubs with an account on TikTok (as of 04/01/2024)