Paris 2024/IOC: skateboarding, surfing, breaking & climbing highlighted by Samsung's athlete team

Samsung Electronics, a South Korean electronics group, has activated its partnership with the IOC and presented a brand campaign centred around its Samsung Galaxy range of smartphones on 11/01/2024.

The brand campaign is based on the slogan "Open Always Wins". "The message articulates Samsung's belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. It will serve as the heart of Samsung's Paris 2024 programme and will be brought to life in its various activations leading up to and during the Games," explained the brand.

Samsung, which has been a member of the IOC's "Top" global partnership programme since 1998 (until 2028), is taking this opportunity to present its group of branded athletes, known as Team Samsung Galaxy. "By sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies," said the group.

This pool of ambassadors is made up of 25 Olympians and Paralympians, including 13 athletes competing in skateboarding…