Six Nations Rugby: IHG Hotels & Resorts 4^th partner of the Men's & Women's 6 Nations from 2024

IHG Hotels & Resorts, the English hotel group, is to become an "official hotel partner" of the Men's and Women's 6 Nations Tournaments from 2024 as part of a "long-term partnership," announced Six Nations Rugby on 15/01/2024.

The Denham-based company will activate its partnership for the first time at the Guinness 6 Nations 2024 (scheduled from 02/02 to 16/03/2024) to offer money can't buy deals to members of its loyalty programme. The benefits include behind-the-scenes tours of the stadiums, on-field experiences, match tickets, hotel packages and the chance to watch the teams train.

Six Nations Rugby has thus opened up a new sponsorship category dedicated to hotels. IHG Hotels & Resorts becomes the fourth partner of the two competitions, alongside Guinness (beer, title sponsor of both tournaments), Breitling (official timekeeper) and Sage (data, connected balls).

The hotel group is strengthening its position in rugby, having already partnered the Investec Champions Cup and Challenge Cup European competitions with the EPCR from the 2021-22 quarter-finals, as part of a partnership…