Euro 2016: UEFA launch tender for the rights champagne selling rights in hospitality areas

UEFA (Union of European Football Associations) launched the tender for champagne producers to acquire the licensing rights for Euro 2016 (finals in France from 10/06 to 10/07/2016) and provide champagne in the hospitality areas, announced the body on 12/01/2015.

The process related to the tender will be managed by CAA Eleven, the exclusive marketing agency of UEFA to manage the commercial rights of national team competitions, including the Euro.

• UEFA Events SAS revenue operations unit has been developing the marketing structure of hospitality services since 2010.
  • they manage the bids for the European Championship, the finals of the Champions League, Europa League and the European Super Cup.
• The sale of match tickets for the general public will begin in spring 2015 on UEFA.com.

Two offers for the hospitality programme of Euro 2016

• The hospitality range of Euro 2016 is available under the name the "Henri Delaunay Club," named after the creator of the European Championship in 1960.
• Marketing of hospitality is run by UEFA through its department of revenue management. A…