Switzerland: Tissot acquires the naming rights to the future stadium complex of Biel/Bienne
The Swiss watch brand Tissot, part of the Swatch Group, acquired the naming rights to the future stadium complex of Biel/Bienne (Biel in German and English, Bienne in French; Canton of Bern), Switzerland, on 12/01/2015.
The complex, which could be named Tissot Arena, includes both a football stadium and an indoor hall, mainly for ice hockey...
