Premier League: Scayle (e-commerce) official partner of Manchester United from 2023-24

Scayle, a DtoC e-commerce platform, has become an official partner of Manchester United FC (Premier League) from the 2023-24 season, announced the English club on 23/01/2024.

Scayle joins Manchester United's second tier of partnerships, alongside the likes of Apollo Tyres (tyres), Canon Medical Système (healthcare), Chevrolet (cars), Konami (video games) and DHL (logistics). "Gaining Manchester United’s trust marks a pivotal moment in our pursuit of becoming the number one e-commerce platform for enterprise brands and retailers," said Tobias Ring, CEO of Scayle.

As part of the partnership, the German company will operate the English club's new e-commerce platform. "The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fanbase," explained the club.

• "Scayle is one of the fastest-growing enterprise e-commerce platforms in the world. It provides the technical backbone for more than 140 online stores and was specifically designed for B2C…