Brazil: telecom operator Vivo extends with the Federation until 2023

The telecom operator Vivo, property of Brazilian Telefonica group, extended its partnership with the CBF (Brazilian Football Federation) until 2023, announced the partners on 12/01/2015.

Vivo has been a partner of the CBF since 2005. The operator is particularly visible in the training attire of Brazilian national teams. Vivo will also continue to provide exclusive content of the national team to its customers via its Eu Vivo Esporte platform. The CBF achieved €96m in sponsorship revenue in 2014, according to Brazilian media outlet Folha de S. Paulo.

• The French tyre manufacturer Michelin became a partner of the CBF until 2019 on 03/09/2014.

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Vivo

• Sector: telecom (Telefonica group)
• Founded: 1998
• Headquarters: Sao Paulo (Brazil)
• Staff: 84,000 employees
• Turnover: €14.1bn (2013)
• Sponsorship: CBF (Brazilian Football Federation)

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