Six Nations Rugby: TikTok adjusts its partnership regarding the women's tournament from 2024

TikTok, a Chinese social network, has presented the new form of its partnership with Six Nations Rugby from the 2024 edition of the two Six Nations Tournaments, on 18/01/2024.

As has been the case since 2022, the platform will continue to present itself as an "official fan" of both competitions, but will no longer have the naming rights for the Guinness Women's Six Nations, the Irish beer brand having obtained the naming rights for the women's tournament from 2024 in addition to extending its title sponsorship of the men's competition from 2025 on 12/12/2023. This partnership with Guinness is valued at £15m (€17.5m) a year.

TikTok, does however, remain an official partner of both the Guinness Six Nations and the Guinness Women's Six Nations, the second level in the Six Nations Rugby sponsorship hierarchy, alongside Breitling (official timekeeper), IHG Hotels & Resorts (hotels) and Sage (data, connected balls).

The initial partnership, announced by TikTok on 27/01/2022, will run for four seasons (2022-2025).

• The Guinness Six Nations Tournament 2024 is scheduled to run from 02/02 to…