Australian Open 2024: 1.91 million viewers for Jannik Sinner's victory on Eurosport in Italy

Jannik Sinner (ITA) - Daniil Medvedev (RUS) (3-6, 3-6, 6-4, 6-3), the final of the Australian Open 2024, drew an average of 1.91 million viewers in Italy on the pay-TV channel Eurosport (Warner Bros. Discovery), with a peak of 2.6 million on 28/01/2024 (match start at 09:00 CET), according to data from the audience measurement institute Auditel. This figure represented an audience share of 18%.

In Italy, the final of a Grand Slam tennis tournament is not on the list of sporting events that must be broadcast free-to-air, unlike the Olympic Games, the Italian national football team's matches, the Giro d'Italia cycling race or the Formula 1 Italian Grand Prix. However, the Italian Competition Authority (AGCOM) could have imposed this on account of the presence of an Italian in the final, but did not decide to do so, unlike for the first and second leg of the 2022-23 Champions League semi-final between AC Milan and FC Inter Milan (Serie A TIM), which were initially due to be broadcast exclusively on Amazon's Prime Video platform, but were eventually also shown on the free DTT channel…